Naugahyde

StainGard Brand Development

Uniroyal Engineered Products of Sarasota, FL developed a new product line material containing a stain barrier within the production as opposed to a "spray-on" application. They requested a very classy logo be developed to portray their new product.

Client enlisted The Image Group to produce a "striking 4-color logo" for their new brand development of StainGard™. The logo had to be used in all branding mediums. The client wanted three derivations of a logo containing the elements Naugashield, StainGard, Naugahyde and their trademarked presentation, the small "Nauga Doll". The Image Group developed a variety of thumbnail logos that were reduced and modified into the final format. Final logo incorporated the created SG logo as well as the product, delivering brand and the "Nauga Doll" cariacature. This brand was to be presented at the Las Vegas trade show with the introduction of their newest material containing a stain resistant chemistry that met all of the requirements of the Federal Government.