Cardinal Services, Inc.

Corporate Brand Development

Cardinal Services changed its name from Cardinal Center to Cardinal Services of Indiana and needed a new graphic identity. The Image Group was happy to help with the project that included a major overhaul of the previous logo.

After narrowing down the prospective concepts, Cardinal settled on an approach that reflected their commitment to serving adults and children. Once refined, the client chose corporate colors that were in keeping with their current color palette. This new identity was applied immediately to all aspects of their communication efforts including web, print, advertising and community relations.